Internet Education

 

Internet

Internet is everywhere. Smartphones are new televisions, everybody has one, and now they all have internet connectivity. We have millions of apps and services we use on our phones. Youtube, Facebook, twitter, Instagram and many more apps consume almost 80% of our internet time.

In this world of social networking apps and websites we are starting to neglect the need of internet education which is very important for a person who is using a computer for the first time or has a smartphone. India is becoming the next target for google, apple and everybody. They are increasing their efforts to penetrate our economy. I don’t blame them or I am not against apple setting up stores here or google setting up another data research centre here. It will definitely boost our economy.

Why internet education?

Internet is very powerful. Internet is the single most important thing, the neutrality of which, needs to be protected in this world. In the world of biased media and corrupt governments internet is the only source of honest and true information. But the situation in india right now is that everybody is getting a smartphone with 4G or 3G. People who never owned computer their whole life now own a smartphone. Their smartphone is the only way they connect to the internet and it is flooded with Facebook, youtube and twitter. If you ask an average guy in india “Why are you getting an internet pack?” the answer would be because I want to WhatsApp or I want to Facebook or Instagram or Twitter. Now imagine a person whose only interaction with internet is through his smartphone and all he does is Facebook or Twitter.

Companies like Jio or Airtel are always going to push their media services so that we consume more and more movies, songs and tv shows. Because that is the only way right now they are going to earn more revenue from us apart from what they get through subscriptions. And once you get hooked to the service it creates a loop and you get stuck mentally. It forms an habit.

Effects of lack of Internet Education

Now imagine millions of people with a smartphone and all they do with it is Facebook or Instagram. What effect will it have on our society? How is digital india going to liberate our society and culture. I think this is the new age slavery. We will be slaves of our own habits which are planted into us by these companies.

Awareness

I think Internet Education is very important in India because our society is just getting exposed to internet in such a broad way. Earlier it was limited to very few pockets of our population. Now even your mum is using internet and also your maid is using it. Your 7 year old brother or sister is using it. Your friend in a village and his parents are using it.

I think it is very important at this stage we make efforts before it is very late.

Why is Reliance Jio so affordable?

reliance-jio-logo-red

Today at Reliance industries AGM Mr. Mukesh Ambani announced the launch of Reliance Jio on 5th september. The main highlight of this announcement was the lowest tariff rates of Jio services in the world. Jio will provide 1GB of 4G internet for as low as 50 rupees. And with free night usage you can get the cost to as low as 25 rupees per GB. Also free voice calls for life and extra 25% for students.

Reliance JIO tariff

Now the first questions that comes to anybody’s mind is “Why is Reliance Jio giving away its services for such low prices when it can charge a much higher amount.” The answer to this question is Data Mining.

What is Data Mining?

“Data mining is an interdisciplinary subfield of computer science. It is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems.

How is Jio going to benefit from Data Mining?

Since Jio services are so cheap a majority of customers are going to flock at Jio stores to buy their Sim or Wifi Devices. This means that from a small labourer to a large business everybody is going to use Jio. Now with such a large customer base Jio will have a ton of data on how people spend their time on Internet. What products do they like, What movies or TV shows they watch, What do they do on Weekdays or on Vacations, What clothes they like to wear, What food they like, Etc. Even the Jio app suit which consists of Jio Chat, Jio Play, Jio OnDemand, Jio Beats, Jio Mag, Jio XpressNews, Jio Drive, Jio Money, Jio News are all designed to attract customers to use them instead of any rival services. These apps will provide Reliance with lots and lots of Data about customers likes and preferences.  This data is very important for business. Today businesses pay a large amount of money for data which help them to take business decisions like what products to develop or which services to provide. Have you ever noticed google shows you ads which are tailored for you. For example try looking for a mobile on Amazon and then visit Google or any other website that has ads from Google. You will see the mobile you searched on Amazon in those ads. Google tracks your every click on the internet, whether it is on a computer or mobile phone, and creates a database of your preferences.

Imagine a billions people using these services. Imagine the amount data Jio servers will aggregate. Reliance will sell this data and information collected from these data to other businesses and earn billions of Dollars.

Jio by keeping low tariffs is just passing a fraction of the benefits they are going to get back to us.

Does that mean we should not buy Jio?

No, Jio is offering the best services in the industry and will definitely revolutionise Indian Telecom Sector once again. Now with Jio we can truly say that India has the lowest tariff rates in the world. With this a large chunk of indian population is going to get internet access which is great. Like everybody I am also going to stand in line for my Jio Sim.

Is data mining bad for us?

We should be careful sometimes because companies sometimes influence our decisions and when they know so much about our choices and habits that process becomes even more effortless for businesses. You can not protect your self or your data from data mining. It is important. Data mining holds great potential for the healthcare industry to enable health systems to systematically use data and analytics to identify inefficiencies and best practices that improve care and reduce costs.  Some experts believe the opportunities to improve care and reduce costs concurrently could apply to as much as 30% of overall healthcare spending.  This could be a win/win overall.

But again people always try to influence others. We should always make informed decisions.